What Employer Branding Is And How To Construct It For Your Enterprise | Community Tech

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Advertising and marketing Podcast with James Ellis

On this episode of the Duct Tape Advertising and marketing Podcast, I interview James Ellis. James. James is the director of Employer Model Labs in Chicago and is a born employer model nerd whose mission is to create one million employer model thinkers. He’s an writer, keynote speaker, practitioner, and podcaster with intensive expertise throughout a number of industries for almost a decade.

Foremost level:

Regardless of the scale of your corporation, you should use an employer model to your benefit. With it, you possibly can not solely be seen as a fascinating place for nice expertise, but additionally get critical enterprise outcomes, like reducing hiring prices and shortening search occasions! On this episode, James Ellis shares his ideas on what precisely an employer model means and how one can take advantage of it.

Questions I ask James Ellis:

  • [1:20] What’s the employer model and why is it vital?
  • [2:29] Would you go so far as to say {that a} core advertising and marketing message that talks about what an amazing group you will have and the way nice individuals prefer to work there is not actually a nasty buyer engagement message both, proper?
  • [4:46] How does somebody want to start out excited about creating and speaking a optimistic employer model?
  • [7:38] Employer tradition and branding are the identical in some ways – would you say one is simply exterior communication?
  • [11:46] How do you measure employer model and what’s the ROI?
  • [13:39] Ought to the employer model be within the advertising and marketing division? And the way are firms struggling to marry advertising and marketing, recruiting, and branding basically?
  • [15:50] There are many surveys exhibiting that folks will take loads much less cash to work at a spot that focuses on creating an amazing return on funding. Would you ever use that sort of argument to get the ROI and the sensible nature of it?
  • [18:50] I inform individuals on a regular basis that you must have a slender give attention to who is a perfect shopper, and that signifies that you must inform some those that they don’t seem to be a great shopper. Would you recommend to some extent that as an organization the identical concept applies?
  • [21:06] What has digital teleworking from house finished with this dynamic?
  • [23:19] The place can extra individuals join with you and be taught extra about your work?

Extra on James Ellis:

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals looking for one of the best training and inspiration on the best way to develop a enterprise.

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