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Did you know that 60% of consumer purchasing decisions happen when looking at supermarket shelves? Packaging, especially seasonal packaging, is essential for this reason. Discover the power of seasonal packaging marketing in this article.
Customers comparing your product to rivals may eventually respond to your product based on what they see at first glance. Seasonal packaging only contributes to this by enhancing the product’s contrast with the competition and generating demand among your customers.
Many consumers collect limited-edition bottles of alcohol, saving the container and packaging long after the contents are consumed.
Did you know that 60% of consumer purchasing decisions occur when looking at supermarket shelves? Packaging, particularly seasonal packaging, is important because of this.
Seasonal packaging is wrapping a product in a bundle associated to the seasons or holidays, reminiscent of Valentine’s Day 💖, Christmas 🎄, or Halloween 🎃. The benefit of seasonal packaging is that it considerably impacts your gross sales by rising the acquisition resolution fee within the retailer.
Along with this, it will increase buyer loyalty. Even when corporations do not market new merchandise, they’ll generate extra gross sales by wrapping their merchandise in Christmas-themed packaging; This works as a result of it captures the eye of shoppers and will get them much more into the Christmas spirit. ✨
Implementation of seasonal packaging:
1. Colourful wrappers or packaging.
2. Thematic designs.
3. Packaging customization. (Coca-Cola did this by customizing names on the bottles for patrons to search out.)
4. Seasonal flavors or merchandise that accompany the brand new packaging.
Some issues to remember for seasonal packaging:
– Ideally, the planning course of ought to begin 4-6 months earlier than the design course of, in order that it runs easily.
– Impartial language and design: As a substitute of placing “Easter merchandise” on the packaging, attempt “spring version”. Resulting from this, you’ll be able to lengthen the lifetime of the product past the festive event.
– Create restricted editions: By creating restricted version merchandise, you create a loyal buyer base and due to exclusivity, extra folks need it, which interprets into extra gross sales.
– Reusing seasonal objects for a number of holidays saves prices, like reusing objects from Valentine’s Day to Mom’s Day a couple of weeks later.
– Take into account the colours of the season you propose to have a good time. For instance, put on black, purple, and orange for the autumn season (Halloween), whereas pink, inexperienced, and gold for Christmas and New Years.
Whereas the core facet of seasonal packaging is holiday-themed packaging, combining it with QR codes that redirect to related packaging experiences is an effective way to take the expertise additional by including a layer of buyer interplay whereas amassing GDPR compliant information. .
In the event you’re fascinated with studying extra about related seasonal packaging, contact us right this moment and let’s get your subsequent vacation marketing campaign prepared.
In the event you loved studying this text, you would possibly like our publish on sustainable packaging!
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The Power of Seasonal Packaging Marketing