Swipe Breakdown: Get Booked On Any Podcast With This Chilly E-mail | Giga Tech

When Susanna Lönnrot informed me that her introductory e-mail was changing 100%, I needed to cease the dialog.

100%?!

As in… has everybody you’ve got despatched this e-mail to mentioned “sure”?

Sure. I hadn’t misheard her.

This was the e-mail template I had used for numerous corporations to advertise their webinar to all their e-mail lists…

…leading to over 400 new e-mail subscribers and a handful of latest shoppers for Susanna.

All as a result of he despatched the proper e-mail.

It is a technique that he continues to make use of month after month to develop his checklist and buyer base. And he hasn’t gotten a “no” but.

On this publish, I’ll break down Susanna’s introductory e-mail (and offer you a template to repeat and paste) so you should utilize it to get a free promotion from influential individuals and corporations in your area of interest.

It is a GREAT software so as to add to your swipe file, so learn on and put together to avoid wasting your self a duplicate.

Observe: Susanna’s emails have been translated from Finnish, so we made some changes right here and there.

Breaking down Susanna’s introductory e-mail

Initially, it is necessary to know who Susanna was introducing to and why this particular person can be fascinated by selling your content material within the first place.

Who introduced Susanna: Anniina Hurme from Lauha Residing. She teaches girls entrepreneurs how you can enhance their social media advertising.

Why Anniina was a superb match: Susanna serves the very same buyer base as Anniina, however another way.

Whereas Anniina teaches them extra broadly about all points of social media advertising, Susanna and her enterprise companion Viivi particularly train them how you can take higher pictures for social media.

Due to this fact, it’s pure to imagine that Anniina’s viewers would even be fascinated by Susanna’s content material.

Let’s dive into the launch e-mail.

Half 1: The relational anchor

Each nice pitch e-mail begins with one thing easy: inform the particular person how them.

“Superior, Bryan. What if I do not know the particular person I am pitching at in any respect?

Simple: present them you are a fan of their work. Similar to Susanna did on the opening of the e-mail from her to Anni:

Discover how this is not only a generic praise. It is detailed sufficient that Anni might inform that Susanna actually enjoys her work.

Better of all, she included a devoted publish (with a screenshot!) to indicate that she actually follows Anni’s content material intently.

By exhibiting that you’ve a real curiosity in an individual’s content material, you instantly set your self aside from the handfuls of random emails they obtain day by day from web weirdos.

The relational anchor says it out loud and says it proudly: I am not a freak.

Half 2: Victory for the companion

This a part of the e-mail raises the concept of ​​collaborating and explains why it might be a win for the companion:

Discover how that fourth paragraph particularly explains why this will probably be a win for Anniina’s enterprise: You get free, invaluable content material tailor-made particularly to your viewers.

Imagine it or not, it is a HUGE win for individuals making an attempt to get content material out to their viewers frequently. It is exhausting to continuously do every thing your self from scratch.

Collaborating with another person is a shortcut to content material creation, and your viewers will nonetheless love you for it.

Half 3: The clear query

This a part of the e-mail could not be simpler. It’s actually a sentence:

So easy, however so necessary.

Do not attempt to get to “sure” in your first e-mail.

Their solely aim is to maintain the dialog going.

And the best approach to do it’s with a transparent query: are you ?

Susanna made it simple for Anniina to reply, and that is a giant a part of why her e-mail template has been so profitable.

Get Susanna’s presentation template + Take a look at her case examine for the complete story

Susanna turned her pitch e-mail right into a easy template that means that you can simply trade the main points of a possible new companion and hit ship.

Click on right here for a duplicate for your self.

With this template, you can begin implementing our partnership advertising playbook and get influencers in your area of interest to advertise your online business to your viewers at no cost.

Additionally, if you would like to see what Susanna did after receiving a “sure” response to her e-mail, try her full case examine right here.

It reveals the step-by-step course of he used to get a free webinar promotion and over 400 new e-mail subscribers within the course of.

Watch, study, after which do the identical for your online business.