Meet the thought chief who helps massive names take into consideration tech’s potential | Pirate Tech

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All through his profession, Aon’s Michael Marinello has labored with film stars, politicians and companies to showcase the facility of expertise. Right here, he gave us an perception into what it takes to be an opinion chief.

The job title ‘thought chief’ is one thing of a head scratcher. What does a thought chief really do? And the way does one develop into a thought chief within the first place?

The character of the function can merely be defined as communications combined with management duties. Good concepts and a head for enterprise are additionally a should. Most opinion leaders are employed by giant multinational skilled providers corporations, as they’re the kind of corporations that want opinion leaders.

To get a greater thought of ​​what it takes to be a thought chief, listened to Aon’s Michael Marinello, who is predicated in New York.

Marinello’s title on the monetary providers big is head of communications and content material. Unsurprisingly, expertise performs a giant function in the way in which he does his job.

Speaking in regards to the worth of expertise

“One of the vital thrilling challenges that I’m continually being requested to unravel for corporations and organizations of every type and industries helps non-tech corporations perceive the worth of their expertise organizations,” he mentioned.

This entails reaching out to colleagues, purchasers, and the tech staff themselves “to extend model worth, speed up enterprise success, and recruit and retain the required expertise.”

To achieve success in bringing totally different groups collectively to work on new initiatives, Marinello must be diplomatic and adaptable, however there may be additionally a specific amount of methodology to what he does.

“Each state of affairs has been totally different, however making a value-based, data-based, and analytical strategy has all the time led to profitable outcomes for me,” he mentioned.

Marinello has over 20 years {of professional} expertise beneath his belt, and he has a fairly in depth resume. He reads like a who’s who of media and tech giants.

He has labored for Microsoft, Bloomberg, IBM, TimeWarner/Turner Broadcasting, and his personal consulting agency.

Marinello has confirmed himself as somebody who can lead and generate new concepts for companies over time.

Throughout his time at Microsoft, he labored for the Common Counsel on Mental Property, earlier than main communications and analyst relations for Microsoft Workplace (now Microsoft 365). The latter concerned the discharge of Workplace 2010 and the platform we now know as Skype.

He additionally labored for Bloomberg, serving because the CTO and head of engineering management groups. He created and led a cross-platform branding and status effort for Bloomberg’s Expertise, Innovation and Design division.

He was a part of the group that designed, launched and ran Bloomberg’s first R&D workplace in Silicon Valley. And he helped IBM rebuild their communications platform as properly whereas he was with them.

Expertise for the leisure business

As somebody based mostly within the US with a confirmed monitor report and curiosity in communications, it was inevitable that Marinello determined to harness the facility of the leisure business to drive manufacturers ahead.

He created and led the Bloomberg-branded leisure group, the place he and his group labored on such movies as The Large Quick, Fairness, Billions, and The Newsroom. They created partnerships with the movie business to showcase Bloomberg expertise in these productions.

Marinello has additionally served as a technical advisor on a number of productions, together with Cash Monster, starring Jodie Foster, George Clooney and Julia Roberts.

Working with a few of Hollywood’s heavyweights was all the time going to be a tricky act to comply with, however Marinello, whose pleasantly alliterative identify lends itself to showbiz, later moved to Turner Broadcasting/TimeWarner.

Whereas there, he was the exterior communications lead for CEO John Turner. The function noticed him work with the corporate’s world departments compiling plans to place it as a expertise chief on the earth of leisure.

Department in politics

Working with high-profile individuals on high-profile initiatives meant that Marinello made his mark in politics as properly. He was a member of the management council of TechNYC, a community of expertise leaders created by former New York mayor and Bloomberg CEO Mike Bloomberg.

When Bloomberg launched his presidential marketing campaign in 2020, he chosen Marinello as his high liaison to the tech business.

When he took on that job, Marinello had seen many technological developments in his business. He lived by way of “the appearance of the 24-hour information cycle sparked by the net information revolution within the late Nineteen Nineties.”

He noticed the “worth of utilizing expertise to boost the storytelling capabilities of companies and organizations” in addition to “the rise after which dominance of social media and cellular applied sciences as the first means of reports and knowledge consumption.”

And he witnessed the digitization of the leisure business from tape and movie to the usage of IP (Web Protocols). As Marinello put it, what all of it meant was that over time “tech corporations grew to become leisure corporations and leisure corporations grew to become expertise corporations.”

At this time, he would describe himself as greater than a thought chief and a content material chief.

“Merely put, my work is an extension of who I’m as an individual: builder, downside solver, chief, communicator, storyteller, entrepreneur.”

And it is not for the faint of coronary heart.

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Meet the thought leader who helps big names think about tech’s potential


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