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Have you ever ever had a longing for duck egg? char kuey teow finished by a sure Penang avenue vendor so badly you would like it may very well be blown up and delivered to the doorstep within the Klang Valley?
No matter your reply, this will now be a actuality, as airasia meals has simply launched such a service.
Launched on August 15, the airline’s meals supply arm will now allow Klang Valley residents to obtain recent meals from choose Penang retailers that’s delivered to them and ready on the identical day of supply.
The issue, nevertheless, is that their meals can solely be delivered on Wednesdays every week, and with an order cut-off time earlier than 5pm on Tuesdays.
No, it will not price you the worth of a airplane ticket, as supply at the moment has an preliminary payment of RM5.99 per order.
Primarily based on current protection, it seems that sentiment in direction of this service is mostly optimistic. Nevertheless, we could not assist however really feel a bit skeptical.
Enthusiastic about how this service will work for us, we positioned an order for a pack of three duck eggs char kuey teow from Tiger Char Koay Teow, Penang.
Our supply time is at the moment scheduled for Wednesday, August 17, between 5-5:30pm, and whereas we waited for it, we thought we would first broaden on our present ideas on this.
So listed here are some questions we now have concerning the service.
1. How recent can meals keep all through supply?
In response to airasia’s press launch, all meals might be ready recent earlier than flying to KL.
An everyday meals supply service already takes as much as an hour from when the meals is cooked recent to the shopper’s desk. Placing it on a flight would require a number of extra hours and plenty of extra steps.
After cooking, it must be packaged securely sufficient to face up to turbulence, shipped to the airport, boarded the flight, flown for about an hour from Penang to KL, unpacked, after which spend one other hour on the way in which to the home of a shopper. thresholds
The whole course of might take not less than 4 or 5 hours, and that does not even consider dangerous climate, visitors, or flight delays.
For the reason that meals is not going to be frozen, we marvel how recent the dishes could be stored throughout this longer than typical supply length. Will the noodles nonetheless be elastic? Have the sauces dried up?
airasia hasn’t totally revealed how they’re going to accomplish this feat, so it stays to be seen what our meals will appear like as soon as it arrives.
2. How protected will the packaging be?
Relying on the service provider, meals can generally be poorly packaged, both because of the product owner’s carelessness or an element past their management.
Add to that the truth that airasia might be bringing meals on a flight the place turbulence is unavoidable, and the place in-flight air stress will trigger packages to broaden, and one has to marvel: will our meals actually survive the journey?
This may very well be prevented by way of particular packaging, both as an additional layer by airasia or by the retailers themselves (who may need to acquire such packaging from airasia).
3. What occurs to meals that’s not presentable upon arrival?
Within the occasion that the packaging breaks and there’s a spill throughout any a part of the journey, we marvel what sort of security measures airasia has put in place.
Have retailers been instructed to make backup copies that can even be shipped on the flight as a precaution? Does Airasia intend to refund prospects?
Or is that why prospects can solely order in a pack of three (minimal) like we needed to do with our Tiger Char Koay Teow meal?
4. Will meals arrive on passenger flights?
airasia might be making its first spherical of deliveries this Wednesday, August 17, which is when our personal meals ought to arrive as properly.
Since we’re at the moment promised a supply time between 5pm and 5:30pm, it might make sense for the AirAsia flight to reach at 4pm. That is a 50 minute drive from KLIA2.
The closest time we might discover was a flight arriving tomorrow at 14:45. This is able to give the meals sufficient time to reach at our door in a well timed method, assuming they need to undergo the standard check-out processes on flights.
After all, there’s additionally the chance that the meals will arrive along with different cargo deliveries with a totally totally different schedule.
5. Will there be a most restrict on buyer orders?
It isn’t recognized if airasia will restrict the variety of orders every service provider can settle for, as cargo house on every flight have to be taken under consideration.
If there’s an order restrict per flight, and acceptance of this service is taking off, then it is sensible why airasia permits prospects to schedule their orders as much as 30 days upfront.
6. What’s the worth to retailers?
At launch, 9 retailers can be found for ordering, together with Hameed Pata, Bangkok Lane, Jeruk Madu Pak Ali, Li Er Cafe’s Nyonya Kuih, Hameediyah’s Nasi Kandar, and White Curry Mee, amongst others.
The airline can be calling for extra Penang retailers to hitch the supply, because it goals to present these companies extra visibility to airasia Tremendous App customers throughout the area.
If the ball is within the product owner’s courtroom to go the additional mile in packing their plate to make it protected for cargo, we marvel if airasia will incentivize them for the additional prices and labor concerned.
7. Is there actually a real demand for this (past novelty), and what market validation did airasia do?
(Or are we the validation of the market…? Hm.)
With airasia delivering meals from Penang to the Klang Valley, it means that the folks of KL will have the ability to fulfill their cravings with out having to journey themselves, saving on airfare and related journey prices.
Nevertheless, cravings aren’t precisely a deliberate affair, and most of the people would need to scratch that itch immediately. Whereas pre-ordering a number of days upfront would nonetheless make sense, pre-ordering a month upfront does not.
So as to add, cravings are sometimes very private, and with airasia making prospects purchase their dishes in a bundle, you’d want to ask pals or household on board, or end the meal at some meals.
It is also price noting that there are some Penang retailers on the airasia listing who have already got retailers within the Klang Valley. For instance, Nasi Kandar from Hameediyah has retailers in Kota Damansara, Ampang and KL.
Jeruk Madu Pak Ali additionally has branches in Puchong, Shah Alam and Batu Caves.
We could not discover the Klang Valley retailers for these two eating places obtainable for supply on airasian meals, however they’re listed on GrabFood, which remains to be a faster choice than ordering from Penang.
So on this case, why would a buyer willingly order meals from these retailers forward of time and wait not less than a day or extra for supply?
Airasia’s reputation in its early days got here from difficult the established order of who can fly, opening up the leisure journey business to strange folks.
Nevertheless, through the years, we now have noticed that it has began to decelerate. By implementing their e-hailing and meals supply providers, you might even say they have been late to the occasion.
Beforehand, Tony Fernandes mentioned of his ride-sharing technique: “I’ve eight years of Seize doing it to be taught. I haven’t got to waste all that cash, with experimentation, constructing expertise, driver coaching and market coaching on how you can order, they’ve finished all of it for me.”
Though, with airasia’s pilot drone deliveries (though there hasn’t been any extra information on that since) and now its inter-city meals deliveries, we now have to say there’s one thing to admire concerning the firm’s guts in rolling out experimental providers.
This intercity meals supply service can be making good use of Airasia’s present sources and infrastructure to boost its common meals supply service.
No matter whether or not there’s demand for inter-city meals deliveries, airasia’s Tremendous App is understood to launch new providers rapidly, get buyer suggestions, and repeatedly refine its concepts.
From what we are able to see, this intercity meals supply service remains to be fairly rudimentary, if our driver “Testboy 1” with automobile “ABC123” is any indication.
Nonetheless, we’re nonetheless fairly excited to see how our meals will prove, and will certainly be writing about our expertise, so keep tuned for updates!
- Learn different articles we now have written about airasia right here.
Featured Picture Credit score: airasia newsroom
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airasia launches intercity food delivery from Penang to Klang Valley