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Many entrepreneurs have flirted with the thought of giving TikTok a strive, however sure misconceptions have gotten in the best way.
For instance, is not it only a platform for youngsters? Particularly, adolescents who lip syncs?
To assist curb the confusion, we have put collectively a listing of frequent TikTok myths that can assist you determine if it deserves a spot in your bookmark listing. Let’s dive.
6 TikTok myths, debunked in 2022
- TikTok’s viewers is just too younger.
- TikTok is only for lip-syncing and dancing.
- In case your model is ‘severe’, TikTok isn’t for you.
- You want a number of followers to go viral.
- As a result of TikTok movies are shorter, customers are much less engaged.
- TikTok is a fad.
Delusion 1: TikTok’s viewers is just too younger.
Manufacturers wrongly assume that TikTok is just for teenagers and younger adults. Though it initially exploded in recognition with the Gen Z crowd, TikTok is quickly “rising up.” Actually, 36% of TikTok customers in 2021 have been between the ages of 35 and 54, up 10% from the earlier yr.
On high of that, 50% of millennials report visiting TikTok up to now three months, together with 38% of Gen Xers, in keeping with HubSpot’s 2022 Client Traits Report. We predict that these numbers will proceed to rise as TikTok establishes itself as a mainstream social platform.
Delusion 2: TikTok is only for lip-syncing and dancing.
Whereas some of these movies actually exist on TikTok, it is simply the tip of the iceberg. As your viewers has turn into extra various, so has your content material.
These days, you could find movies that attain virtually any area of interest. For instance, a number of the hottest classes on TikTok embody cooking recipes, magnificence tutorials, exercise routines, life hacks, and even pet movies. This additionally implies that TikTok can work for a wide range of manufacturers in several industries.
For instance, Ryanair, a European airline, is a fan favourite on TikTok with virtually two million followers on TikTok. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there may be Crimson Bull, a preferred vitality drink, with virtually 7 million followers. These are very totally different manufacturers, from totally different industries, which have constructed a wholesome viewers on TikTok.
Curious to search out out which manufacturers are profitable on TikTok? Take a look at this beneficial information for inspiration.
Delusion 3: In case your model is “severe”, TikTok isn’t for you.
TikTok has a fame for being quirky, but when your model is severe, do not let this scare you. As a substitute, strive approaching your model from a special angle.
For instance, take a look at Planet Cash, an NPR-backed podcast that covers powerful economics. Not probably the most entertaining topic on the earth, is it? Nevertheless, he has amassed almost 750,000 followers.
From gentrification to mortgages, no subject is just too severe for Planet Cash to sort out with a humorous twist. Do you want convincing? Please watch the next video that asks: “Is transport free Actually free?”
If you happen to assume your model is just too “severe” for TikTok, pay attention to Planet Cash and strategy your model, and the content material you create, from a special perspective. On the finish of the day, it is about sharing worth and delivering it in an attractive approach, and that is a aim virtually any model can obtain.
Delusion 4: You want a number of followers to go viral.
On TikTok, anybody can go viral. meEven accounts with a handful of followers can generate hundreds of thousands of views on an incredible video.
Its viral nature is a direct results of its algorithm. How does it work? The algorithm identifies customers who’re more likely to take pleasure in your content material based mostly on their earlier viewing historical past, hashtag searches, and present location. It is going to then submit your video to their feed. If sufficient folks work together with it, the algorithm will share it with extra folks. Subsequent factor you understand, you’ve got received a viral hit.
Here is an instance: Suppose you publish a video of your self climbing a mountain. The algorithm exhibits your video to customers who stay close by, in addition to those that not too long ago looked for climbing trails on the platform. He notices that many individuals “like” and touch upon the video, so he shares it with extra customers.
Lengthy story brief, when you’re fearful about TikTok not working, it is useful to do not forget that the algorithm is in your facet, permitting you to succeed in extra folks exterior of your instant followers.
Delusion 5: As a result of TikTok movies are shorter, customers are much less engaged.
TikTok is thought for its brief, bite-sized content material. Nevertheless, this creates the phantasm that customers don’t spend a lot time on the platform.
Fortuitously, this could not be farther from the reality. Actually, Tik Tok have a common person session of 10.85 minutes, far exceeding every other social media platform. On high of that, customers within the US open the TikTok app 8 instances a day on common.
Delusion 6: TikTok is a fad.
Will TikTok undergo the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I would say it does not actually matter.
For one factor, short-form video is dominating the social media panorama. If TikTok meets its demise, customers will proceed to crave this content material. The viewers can bounce to a brand new platform or migrate to an present one. Both approach, you continue to must understand how create compelling and engaging content material, and TikTok is the main platform for honing this talent.
Second, when you construct your model accurately, no single platform rise or fall will convey it down. If you happen to construct a robust group round your model, you’ll turn into unshakeable. However to do that, it’s essential go the place your viewers is, and for now, that may simply be TikTok.
Again to you
Let’s finish with one final fantasy: it is too late to affix TikTok.
This isn’t true, particularly in case your viewers is energetic there. Plus, its excessive engagement charges, stellar development potential, and highly effective algorithm can take your digital advertising to the subsequent stage. That stated, time is of the essence. Manufacturers that set up a presence on TikTok can now keep forward of the sport.
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6 TikTok Myths, Debunked in 2022